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E-commerce & Digital Marketing Leader / Orange, CA

Sean Murphy

I turn data into strategy.I turn strategy into live campaigns

Seven years across paid media, lifecycle email, marketplaces, influencer programs and e-commerce operations, from golf technology to sportfishing, training and an agency serving 50+ businesses.

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$15M
Q4 reseller revenue
4×+
blended paid ROAS
$2M+
Amazon sales, H2
50+
client stores grown

About

Strategy that
gets built.

I run e-commerce marketing end to end, from the plan to the live campaign, site or partner deal.

I'm an e-commerce and digital marketing leader who started on the shop floor and now runs e-commerce marketing for a global golf-technology brand. Every role has been in the seat where strategy has to turn into a live campaign, a shipped website, or a signed partner deal by Friday.

I came up the hands-on way: working in UK retail first, where I learned how customers actually shop and what a business needs from its stock, its systems and its people. That led into e-commerce at a platform serving 50+ merchants, then freelance store builds, a fishing-tackle retailer, and today a global golf-technology brand, with a move from the UK to California along the way.

How I work

01

Numbers-driven

I decide with data and steer spend in-flight rather than waiting for the report: ROAS, CPA, AOV and sell-through are the daily dashboard.

02

Owner mentality

I take a project end to end. On Black Friday I owned the promotion, the partner deals, the invoicing and the reporting myself.

03

Builder

I'd rather build it than write a brief: stores, code changes, ad creative, automations and AI workflows.

04

Collaborative

Agencies, creators, retail partners and leadership all need the same plan, and I keep them aligned on it.

Outside work

Soccer, golf and fitness keep me moving, and I spend spare time tinkering with AI tools and automations, including the workflows behind this site.

Case studies

Ten more problems,
ten more results.

The four above, plus ten more, each laid out as problem, approach and result. Partners, retailers and talent are anonymized and figures rounded.

05marketing
+20%
email open rate

Lifecycle email that moves on behavior

Klaviyo · SegmentationRead →
06operations
100+
retail partners served

Brand infrastructure: a partner portal and a 100+ page guideline

Asset portal · Design systemRead →
07marketing
1.3M+
views, one creator package

Three influencer programs, not one

Creator sourcing · Agency managementRead →
08marketing
2026
Editor's Choice Award

Press relationships that turned into results

Media relations · Trade showsRead →
09marketing

Two half-year marketing plans, a photoshoot and a brand commercial

Marketing planning · Creative directionRead →
10marketing
70+
AI scenes in the gallery

AI as a production line, not a novelty

SEMrush · AI image generationRead →
Open the Work page →

Experience

Seven years, one habit:
make it measurable.

From the retail floor to a global brand, every role tied to numbers.

Jun 2025 – Present

Uneekor

E-commerce Marketing Manager · Irvine, CA

Golf simulator and launch-monitor brand selling direct, on Amazon, and through a reseller network.

  • $15M
    Q4 reseller revenue
  • 34%
    YoY revenue growth
  • 4×+
    blended paid media ROAS
  • $2M+
    Amazon sales, H2
  • Led a strategic reseller growth initiative that generated $15M in Q4 revenue, contributing to $50M+ annual revenue for 2026 and achieving 34% YoY growth.
  • Established and optimized email lifecycle marketing programs, implementing segmented and behavior-based campaigns that increased email open rates by 20% and CTR by 55%.
  • Developed and optimized multi-channel e-commerce strategies across paid media, email marketing, and marketplace optimization, driving traffic and demand to Amazon product listings and generating $2M+ in Amazon sales in H2 while improving conversion performance and marketplace visibility.
  • Revamped the company's paid media strategy across Cyber promotions, programmatic advertising, and paid social/search campaigns, optimizing budget allocation and performance tracking to achieve a blended ROAS exceeding 4x.
  • Developed the company's 2025H2 and 2026H1 marketing plans, spearheading a creative product photoshoot and integrated campaign strategy to support new product launches, a brand commercial, and enhance brand visibility across digital and e-commerce channels.

Dec 2024 – Jun 2025

Melton Tackle

E-commerce Merchandiser · Orange, CA

Fishing tackle retailer and distributor; on-site e-commerce merchandising.

  • +35%
    CTR
  • +12%
    AOV
  • −$3+
    CPA
  • Pushed researched merchandising strategies using SEO, PPC, and onsite incentives, lowering the cost of CPA on purchases by over $3, improving the CTR by 35% and increasing the amount of webpages displayed as a top-ranked position on search engines.
  • Increased AOV by over 12% through refining the marketing strategy used, including methods such as upselling products through bundling, cross-selling, personalizing recommendations and limited time deals.
  • Updated and expanded the product catalog, while meticulously placing high-value products based on market trends, consumer preferences, and research through A/B testing.
  • Refined the company's website layout and imported in-house images, increasing page load speed by over 1 second, lowering average clicks per purchase and an overall more user-friendly service.
  • Implemented tailored mailers depending on customer type and purchase patterns, increasing open rates by 6% and a CTR of 30% through email marketing.

Feb 2024 – Mar 2025

Pacific Brainspotting

E-commerce Operations · Remote · Freelance

Training and education company; sole owner of e-commerce (freelance).

  • +40%
    YoY sales
  • +10
    first-page keywords
  • Created a Shopify E-commerce website for the company, improving site navigation, mobile responsiveness, streamlining the checkout process, while enhancing overall presentation, leading to over 40% increase in sales YoY.
  • Connected company's website to external services such as Google Analytics, Merchant Center and Search Console, while creating and overseeing PPC ad campaigns and writing SEO content for all pages and products on the website, increasing the SERP ranking of indexed pages, including having the website as a first page result on an additional 10 keywords.
  • Developed a business plan for the transition and implemented custom coding changes for the website, providing the company a refined customer experience and successfully meeting all needs of the company.

Mar 2022 – Feb 2024

ShopWired

E-commerce Specialist · Birmingham, England

UK e-commerce platform; client store work across 50+ merchants.

  • +30%
    revenue across 50+ clients
  • +$5,000
    new MoM revenue line
  • Gained proficiency in web design using a multitude of e-commerce platforms, by utilizing a wide range of design tools and techniques to create visually appealing and user-friendly websites to increase engagement, increasing customer satisfaction and retention.
  • Proven track record in bug fixing and data analysis, employing analytical skills to identify and resolve technical issues, while leveraging data-driven insights to improve website performance and optimize business strategies.
  • Performed SEO, PPC and Google services, including Analytics, Search Console and Merchant Center to maximize website performance for multiple clients, increasing revenue for over 50 different business by at least 30%.
  • Conducted HTML and CSS coding changes for customers, carrying out personalized changes, creating a new revenue stream for the company which brought in an additional $5,000 revenue MoM.

Sep 2019 – Mar 2022

Aldi UK

Store Assistant · West Midlands, England

UK discount grocer; store operations, seasonal activations and stock control, where I learned how retail targets are won.

  • 3rd
    in region for sales
  • +14%
    peak-season sales vs last year
  • 98%+
    stock accuracy
  • +12%
    rebuild relaunch week vs target
  • Took the branch to 3rd in the region for sales by owning the highest-value stock and special-buy activations that drove weekly sales targets.
  • Led seasonal activations (Christmas, Easter, summer), resetting 400+ lines in under 24 hours; delivered +14% sales versus the prior year with minimal markdown.
  • Helped lead a full store rebuild, re-laying the sales floor and relocating key categories with no lost trading days; relaunch week landed 12% over target and basket size grew afterwards.
  • Ran warehouse and inventory management: daily deliveries, replenishment and rotation, holding stock accuracy above 98% and cutting waste by 20% while keeping on-shelf availability high.
  • Kept online and company stock records accurate through detailed counts and stock takes, enabling clean audits.
  • Resolved in-store technical issues so trading ran smoothly, and worked alongside managers to take on more responsibility than the role required.

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Education

  • Bachelor of Arts, Management Studies

    University of Leicester · Leicester, England · Jun 2018

Recognition

2026

Editor's Choice Award

An industry editorial team selected one of Uneekor's products as a 2026 Editor's Choice winner, the result of ongoing trade-press relationships maintained alongside paid and creator programs.

Skills & tools

What I
work with.

The platforms and methods I use day to day.

Commerce and web

Shopify / PlusWooCommerceBigCommerceMagentoSalesforce Commerce CloudWebflowWordPressLiquid / custom themesSite migrations

Marketplaces

Amazon Seller / Vendor CentralWalmarteBayTarget PlusBest BuyTikTok ShopWayfair

Paid media

Google Ads (Search, Shopping, PMax)Meta AdsAmazon AdsMicrosoft AdsTikTok AdsLinkedIn AdsReddit AdsYouTube AdsProgrammatic

Performance and growth

Creative testingA/B and incrementality testingRetargeting and lookalikesBidding and pacingAttribution and UTMsLTV:CAC and MERLanding page and funnel CROExperiment roadmaps

Email, CRM and lifecycle

KlaviyoHubSpotSalesforceRechargeSMSDeliverabilityLead scoring and ABMRetention programsReviews platformsSupport desks

Analytics and data

GA4Looker StudioTag ManagerAttribution and measurementTableau / Power BIBigQuery / SnowflakeSQLPython

AI and automation

LLMs (ChatGPT, Claude)MidjourneySora / Veo / RunwayZapier / MakeShopify FlowAPIs and webhooks

SEO

SemrushAhrefsScreaming FrogTechnical SEO and Core Web VitalsStructured dataGEO

Creative and content

Photoshop / IllustratorPremiere / After Effects / CapCutFigmaVideo productionAd and email copy

Social and partnerships

Discord communityInfluencer and creator programsImpactShareASale

Project and operations

AsanaJiraNotion / AirtableMonday / Trello / ClickUpNetSuiteShipStation / 3PLInventory planningVendor and PO management

Merchandising and finance

Pricing and promotionsBundling and AOVMAP and channel pricingP&L and margin analysisMarketing mix modelingGo-to-market and launches

Methods and leadership

OKRs and KPIsAgile / KanbanCohort and RFM analysisMessaging frameworksHiring and onboardingBudget and forecastingAgency oversightExecutive reporting

Credentials and industries

Google Ads certifiedMeta BlueprintGA4 certifiedHubSpot certifiedGolf and sports techConsumer electronicsGrocery and retailB2B and reseller

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